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Google Link Value Depends on Authorty and Relevance
Jun 22nd
Google Link Value Depends on Authorty and Relevance
Because a lot of high quality and relevant backlinks to your website gets your website high in the search engine result pages (SERP’s) Google is monitoring who is linking who carefully.
Google values natural, spontaneous or voluntarily links to your website because people like your content.
If a website pays for links or if a website accepts money for linking to other websites Google will do everything to punish these websites.
Google could even give them a death penalty known as being Googleaxed which means that your site is removed from the search index completely.
The Google algorithm that calculates the rankings improves all the time but a human will always judge a webpage better.
The webmaster of a website with a high PageRank is careful where his outgoing links point at.
A link to your website is considered a vote for your website and the webmaster allows his visitors to go to your website.
Google registers:
- the amount of backlinks pointing to your website (more is better)
- the increase of backlinks pointing at your website
- the age of the links pointing to your website (older is better)
- the link popularity of a page (link popularity means the amount multiplied with the quality and relevance of the links)
- the PageRank of the linkpage that contains your link (higher PageRank is better off course)
- the relevancy and simmilarity of the linked websites and web pages
- big increases or decreases of the amount of links to your website (blackhat or illegal seo techniques)
Relevance is the magic word for Google. Relevance means how important the relation to the subject is:
link love is “important for” search engine optimization (SEO) so it is relevant for it.
link love is “related to” search engine optimization (SEO) so it is relevant for it. (relation, related, relevancy)
link love is “essential for” search engine optimization (SEO) so it is relevant for it. (necessary)
link love has “to do with” search engine optimization (SEO) so it is relevant for it.
Relevance from a search engine optimization (SEO) point of view means related to the keywords that you want to rank high for in the search engine result pages (SERP’s).
The internal links in your own webiste are important to increase your Google ranking too.
The internal links have to guide the Google crawler to every internal page of your website.
For your visitors it is very important that they can navigate through your website without thinking about it.
And last and most important, internal links distribute the PageRank to all the pages of your website.
Internomy has started a great website that learns everybody to increase the link popularity with free link popularity videos: free anchor text reputaion video quality search engine optimization videos
Daniel Ellsberg visits Google’s Mountain View, CA headquarters to discuss his book “Secrets: A Memoir of Vietnam and the Pentagon Papers.” This event took place on August 22, 2008, as part of the Authors@Google series. Daniel Ellsberg is a former American military analyst employed by the RAND Corporation who precipitated a national political controversy in 1971 when he released the Pentagon Papers, a top-secret Pentagon study of government decision-making about the Vietnam War, to The New York Times and other newspapers. Richard Nixon made attempts to prevent anymore extracts from the Pentagon Papers being published. The Supreme Court ruled against Nixon. Ellsberg’s trial, on twelve felony counts posing a possible sentence of 115 years, was dismissed in 1973 on grounds of governmental misconduct against him, which led to the convictions of several White House aides and figured in the impeachment proceedings against President Richard Nixon. Since the end of the Vietnam War he has been a lecturer, writer and activist on the dangers of the nuclear era and unlawful interventions. In 2002 he published Secrets. Link to Ellsberg’s official site: www.ellsberg.net This event took place on August 22, 2008, as a part of the Authors@Google series.
Video Rating: 4 / 5
More Google Articles
Link Popularity In Seo
Jun 22nd
Link Popularity In Seo
Link Popularity in SEO
Link popularity is the total number of web sites that link to your site. Link popularity is important and the link building process needs to be given high priority. Because good link popularity can dramatically increase traffic to your web site.
Most of the major search engines support the “link:” operator. Type in “link:” (without the quotation marks) in front of the URL about which you want to learn. Link popularity is important because it is a major factor used by search engines in determining a site’s position in search results. The best way to link popularity building is to seek for permanent links on related pages, as this ensures quality incoming traffic from a relative source. The idea behind the link popularity concept is simple. The more other Web sites link to your Web site, the more important your site must be. Other sites wouldn’t link to your site if there wasn’t something interesting on your site or if your Web site didn’t contain any special content. These links can be from directories, articles, or web sites. The more links you have pointing to your site, the better.
How does link popularity affect Search engine ranking?
Increasing the number of links to your web site can improve your search engine rankings. And not only will you rank better in search engines, but links from other web sites can mean more traffic to your site. For a good ranking on Google, Inktomi and Altivista, you need good links that point to your site. If you develop a strong content oriented site you can persuade thousands of other webmasters to link to you or to trade links with you.
It’s important to note that Google PageRank is not the same thing as link popularity. PR is actually a subset of link popularity. Whereas PR focuses strictly on the quantity and popularity of links, link popularity adds a “quality factor” into the equation. Unfortunately, many people mistakenly use the terms “link popularity” and “PageRank ” interchangeably, which has served to confuse the issue further.
Some of the Tips for Link Popularity
Try to get links from important Web sites
Try to get link texts that contain your important keywords
Don’t use FFA or link farm pages
Don’t use services that promise lots of links within days
Focus on quality links, not on quantity
Link Popularity Services
Directories Submission
Write high quality articles and submission
Online press releases
Forums submission
Online classifieds submission
SEO Link Popularity in India
There are many Companies in India, which provides SEO Link Popularity Services; they also make use of some “link-share” services such as LinksToYou that are designed to boost your link popularity. Link Building Services in India have come of age with valuable links that go a long way to add to the stature, page rank, popularity and search engine ranking of your website. In India We presents full SEO services ranging from entire Internet Marketing solution to just developing link popularity and Page Rank for our patrons. Selecting the most potential targeted keywords for your services, product and business are the various SEO activities that our professional consultants take care of.
Wizbrand is a reputed SEO company in Bangalore, India. We are handling different kinds of SEO work. We are having clients from different location like Delhi, Kerala, Mumbai and Kolkata in India and also clients from Abroad like USA, UK, and California.
We provide professional and qualitative services through our trained and experienced team of experts to conduct extensive research on the Net to identify relevant Affinity Sites. Our link building services helps to obtain top placement on Google, Yahoo, MSN search engine. WizBrand Company employers will work on getting you linked with quality, complementary sites. The higher your page rank, the higher you are listed in the engine. This will improve your position in the top search engines and Internet directories by increasing your link popularity. Wizbrand Company also provides other services like CMS Development, Wed Designing, Web Marketing, Joomla Training, Special Packages and Forum etc
We also provide Free SEO Services like Free Article Submission, Free Directory Submission, Free Blog Submission, and Free RSS Submission on http://www.sakkthhot.com
Reference:
http://www.wizbrand.com
http://www.wizbrand.com/services/135-link-popularity-.html
Author Profile:
This is Srikanth India, I do website review and rating. I love blogging and article writing. Also i am involved in SEO,PPC and Marketing. My hobbies writing SEO related Articles and doing research in SEO. Please reach me on http://www.sakkathhot.com
Seo Link Popularity In India
Jun 22nd
Seo Link Popularity In India
Link Popularity in India
Link popularity is the total number of web sites that link to your site. Link popularity is important and the link building process needs to be given high priority. Because good link popularity can dramatically increase traffic to your web site.
Most of the major search engines support the “link:” operator. Type in “link:” (without the quotation marks) in front of the URL about which you want to learn. Link popularity is important because it is a major factor used by search engines in determining a site’s position in search results. The best way to link popularity building is to seek for permanent links on related pages, as this ensures quality incoming traffic from a relative source. The idea behind the link popularity concept is simple. The more other Web sites link to your Web site, the more important your site must be. Other sites wouldn’t link to your site if there wasn’t something interesting on your site or if your Web site didn’t contain any special content. These links can be from directories, articles, or web sites. The more links you have pointing to your site, the better.
How does link popularity affect Search engine ranking?
Increasing the number of links to your web site can improve your search engine rankings. And not only will you rank better in search engines, but links from other web sites can mean more traffic to your site. For a good ranking on Google, Inktomi and Altivista, you need good links that point to your site. If you develop a strong content oriented site you can persuade thousands of other webmasters to link to you or to trade links with you.
It’s important to note that Google PageRank is not the same thing as link popularity. PR is actually a subset of link popularity. Whereas PR focuses strictly on the quantity and popularity of links, link popularity adds a “quality factor” into the equation. Unfortunately, many people mistakenly use the terms “link popularity” and “PageRank ” interchangeably, which has served to confuse the issue further.
Some of the Tips for Link Popularity
Try to get links from important Web sites
Try to get link texts that contain your important keywords
Don’t use FFA or link farm pages
Don’t use services that promise lots of links within days
Focus on quality links, not on quantity
Link Popularity Services
Directories Submission
Write high quality articles and submission
Online press releases
Forums submission
Online classifieds submission
SEO Link Popularity in India
There are many Companies in India, which provides SEO Link Popularity Services; they also make use of some “link-share” services such as LinksToYou that are designed to boost your link popularity. Link Building Services in India have come of age with valuable links that go a long way to add to the stature, page rank, popularity and search engine ranking of your website. In India We presents full SEO services ranging from entire Internet Marketing solution to just developing link popularity and Page Rank for our patrons. Selecting the most potential targeted keywords for your services, product and business are the various SEO activities that our professional consultants take care of.
CmsGalaxy is a reputed SEO company in Bangalore, India. We are handling different kinds of SEO work. We are having clients from different location like Delhi, Kerala, Mumbai and Kolkata in India and also clients from Abroad like USA, UK, and California.
We provide professional and qualitative services through our trained and experienced team of experts to conduct extensive research on the Net to identify relevant Affinity Sites. Our link building services helps to obtain top placement on Google, Yahoo, MSN search engine. CmsGalaxy Company employers will work on getting you linked with quality, complementary sites. The higher your page rank, the higher you are listed in the engine. This will improve your position in the top search engines and Internet directories by increasing your link popularity. CmsGalaxy Company also provides other services like CMS Development, Wed Designing, Web Marketing, Joomla Training, Special Packages and Forum etc
We also provide Free SEO Services like Free Article Submission, Free Directory Submission, Free Blog Submission, and Free RSS Submission on http://www.sakkthhot.com
Reference:
http://www.cmsgalaxy.com
http://www.cmsgalaxy.com/services/135-link-popularity-.html
Author Profile:
This is Srikanth India, I do website review and rating. I love blogging and article writing. Also i am involved in SEO,PPC and Marketing. My hobbies writing SEO related Articles and doing research in SEO. Please reach me on http://www.sakkathhot.com
Related Joomla Articles
ZTE Link – An Android phone for 149 ?
Jun 22nd
ZTE Link – An Android phone for 149 ?
Since May 7, it is possible to acquire from Bouygues Telecom in France, the latest high-end model from ZTE.
Called ZTE Link, it is also the first ZTE model imported into France running Android OS. As mentioned by Emmanuel Rousseau, the Director for terminals in France, the ZTE Link aim is to democratize Android cell phones in France. At 149 € in prepaid, or 1 € in a pack, ZTE has good chances to succeed.
Despite the tight price ZTE Link is a well equipped mobile phone. It has a very reactive 2.8-inch resistive touch screen of 320×240 pixels. The processor, a Qualcomm MSM7227 clocked at 600MHz, has an internal memory of 120MB and comes with a 2GB memory card to store multimedia files (pictures, MP3s, videos …). This memory can be extended to 8 GB by adding a microSD card. The Link is quad bands and works on the 3G+ networks, which allows surfing at an average speed of 1.2 Mbps (7.2 Mbps maximum). It also has Bluetooth and WiFi to surf for free in one of the numerous hot spot available around the planet. The A-GPS is used in combination with Google Maps. The camera is a 3.2 megapixels, which is quite satisfying given the price of the terminal. The built in accelerometer, allows photos, videos and the digital keyboard to automatically adjust to the screen, whether the phone is hold vertically or horizontally. The ZTE Link integrates music, video, photos and audio players. The micro USB port allows the Link to be easily connected to a PC for file transfer or battery charging.
Finally, the fact that the Link is running an Android operating system (version 1.6), this makes it compatible with more than 10,000 applications available for example at Android Market or Androlib.
The ZTE Link casing uses plastics which are similar to the HTC Touch 3G’s one. Although some of the photos show the Link in white, Bouygues Telecom offers it only in black. Its dimensions are rather small: 102 x 55 x 14.5 mm and with a weight of 104 grams, it is lighter than most other Smartphone’s. The 3 controls (home, menu, back), bellow the screen, are sensitive, the 2 steps button bellow is mechanical. The volume button is located on the right side of the cell phone.
Our first impression concerning the ZTE Link is positive. The casing, the call reception and the emission are good and the screen is very responsive, but lacks of brightness in daylight.
ZTE managed to provide an Android phone with a good performance for an entry-level price. Competition should start to worry and for ZTE it is only the beginning.
http://www.chinaphonehouse.com
UAE SEO Services ? Importance of Link Architecture
Jun 21st
UAE SEO Services ? Importance of Link Architecture
SEO needs to make website totally optimized for getting website to be ranked for any keywords. Sometime Only one point can affect your website ranking for any keywords. From Web designing to offsite optimization, every point is to be considered important. But Can Link Architecture would affect your website performance? Answer is YES.
Link architecture is also one of important points in terms of optimization. Google and other search engines can index your website’s page with link architecture. Link architecture for internal pages as well as for external pages should be simple. Sometime webmaster thinks that search option for users is more usefull then link architecture. But search engine Bot can not type anything and then would index your pages. Link architecture is the best for distribution of google juice to whole website.
But what is Google Juice?
Internet is web. In this web there are lots of websites even for single topic. In SEO, for getting rank of your website, for any keywords, there is need to connect one website to other websites. Connectivity of website to other websites are done with anchor tag. When websites are connected with other websites, then a integer value pass from one website to other websites with this anchor tag. This vale is called Google juice. But How the value is considered to be passed for any websites? Value for Google juice is dependent on the importance of that page for that website, number of outgoing on webpage and text value used in anchor tag.
In Good link architecture, maximum Google value is passed from home page to other pages. For deep link level, value from one page to other pages would also pass in low value. So this is good not to have deeper link level in website. Good Link architecture is also important for indexing pages. Simple and indexble link architecture, allow search engines to crawl web pages. For attractive website, made in flash, we can use swfobject and javascript to crawl web pages. In good link architecture, simple text with anchor tag is best example. This can easily allow search engines to crawl pages. Link architecture should designed as such that user may not stuck in any web page. For making link architecture, a web designer should see web pages link from point of view.
In any website there may be lots of web pages. For any webmaster this would be more difficult to know what pages are indexed or not? Google webmaster tools allow to webmaster to know internal pages that are crawled as well as external pages that belong to your website. If your website has more external links pointing to your website, this means that your website has lots of vote to your website. More good links pointing to your website would help to boost your website. Good links have good quality and number of links also.
In SEO, every point is important, it is other matter some have less then other. But all points are important for getting good ranking. For any seo companies like Dubai seo companies, these little points make them a good seo company. Moreover link architecture is also important in email marketing.
Visit website seo companies, Dubai seo companies
Justin mark has 10 years experience in industry field. they are giving his valuable time to falconsearch in field of seo, internet marketing.
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What is the Exact Google Pagerank / External Link Relationship?
Jun 12th
What is the Exact Google Pagerank / External Link Relationship?
HOW MANY EXTERNAL LINKS DO I NEED?
Soon after publishing my ”A Beginner’s Introduction to the Google Pagerank” article at the ArticlesBase, many intrigued people sent me an email to ask, “How many links are required to get a particular Google PageRank?” This follow-up article will answer this popular and important Search Engine Optimization question.
GOOGLE PAGERANK RESEARCH
To get accurate research, I decided to pick an industry and get the Google PageRank (PR) and number of non-duplicated Inbound Links from a random sample of fifty websites in that market. A month after the New Year’s Eve celebration, I found myself pretty quite, so I picked popular beverages, mostly focusing on energy drinks, sports drinks, and soft drinks.
All the data below was collected during the first week of January 2009. This was an optimal time for this information because Google updated every site’s PageRank within the past week. All data is sorted in descending order, first, by PageRank, then, by Inbound Links.
GOOGLE PAGERANK VS EXTERNAL LINKS RESEARCH RESULTS
PR 08 & 2570 LINKS (www.coca-cola.com)
PR 07 & 1820 LINKS (www.redbull.com)
PR 07 & 1180 LINKS (www.pepsi.com)
PR 06 & 0633 LINKS (www.gatorade.com)
PR 06 & 0544 LINKS (www.drpepper.com)
PR 06 & 0396 LINKS (www.snapple.com)
PR 06 & 0373 LINKS (www.rockstar69.com)
PR 06 & 0350 LINKS (www.nestle.ca)
PR 05 & 0581 LINKS (www.monsterenergy.com)
PR 05 & 0447 LINKS (www.7up.com)
PR 05 & 0413 LINKS (www.sprite.com)
PR 05 & 0337 LINKS (www.mountaindew.com)
PR 05 & 0318 LINKS (www.jonessoda.com)
PR 05 & 0304 LINKS (www.redbull.ca)
PR 05 & 0293 LINKS (www.minutemaid.com)
PR 05 & 0268 LINKS (www.fanta.com)
PR 05 & 0237 LINKS (www.powerade.com)
PR 05 & 0178 LINKS (www.ampenergy.com)
PR 05 & 0173 LINKS (www.clearly.ca)
PR 05 & 0154 LINKS (www.sunnyd.com)
PR 05 & 0136 LINKS (www.sobeadrenalinerush.com)
PR 05 & 0135 LINKS (www.schweppes.com)
PR 05 & 0123 LINKS (www.sierramist.com)
PR 05 & 0121 LINKS (www.drinkfuze.com)
PR 04 & 0116 LINKS (www.nestea.com)
PR 04 & 0107 LINKS (www.drinkarizona.com)
PR 04 & 0098 LINKS (www.rootbeer.com)
PR 04 & 0071 LINKS (www.rccolainternational.com)
PR 04 & 0069 LINKS (www.fitzsrootbeer.com)
PR 04 & 0065 LINKS (www.drinkstewarts.com)
PR 04 & 0063 LINKS (www.canadadry.com)
PR 04 & 0058 LINKS (www.mugrootbeer.com)
PR 04 & 0058 LINKS (www.hawaiianpunch.com)
PR 04 & 0051 LINKS (www.whiterockbeverages.com)
PR 04 & 0047 LINKS (www.dietrite.com)
PR 04 & 0045 LINKS (www.ampenergy.ca)
PR 04 & 0042 LINKS (www.canadadry.ca)
PR 03 & 0065 LINKS (www.barqs.com)
PR 03 & 0064 LINKS (www.joltenergy.com)
PR 03 & 0061 LINKS (www.schweppeseuro.com)
PR 03 & 0054 LINKS (www.drinkvault.com)
PR 03 & 0050 LINKS (www.fresca.com)
PR 03 & 0050 LINKS (www.bekool.ca)
PR 03 & 0041 LINKS (www.minutemaid.ca)
PR 03 & 0041 LINKS (www.bigredltd.com)
PR 02 & 0042 LINKS (www.crystallight.ca)
PR 02 & 0036 LINKS (www.cccola.com)
PR 02 & 0020 LINKS (www.dadsrootbeer.com)
PR 02 & 0015 LINKS (www.sunnyselectsoda.com)
PR 00 & 0011 LINKS (www.redrainenergy.ca)
DATA CONSISTENCIES AND DISCREPANCIES
On the whole, the Google PageRank to Inbound Links relationship is quite consistent, and we can draw definite conclusions about how many links are needed for a particular PageRank. There are some noteworthy variances, however, as two sites both have 42 External Links, yet one has a good PR4 while the other a poor PR2.
As explained in my previously published PageRank article at the ArticlesBase, Google does not value all Inbound Links equally. The two main factors Google uses to assess the value of an External Link are:
(1) The PageRank of the site linking to you (the higher the PR, the great its value);
(2) The similarity between the keywords of the site linking to you and your site’s keywords (the higher the “Relevance,” the greater its value);
These two factors account for most of the divergences between quantity of External Links and resulting PageRank.
WHAT RESULTS CAN YOU REASONABLY EXPECT?
You will require less QUANTITY of External Links to earn particular Google PageRank if they are a higher QUALITY, and vice-versa. That being stated, these are the results you can “reasonably” expect:
PR 01 requires 10 Inbound Links
PR 02 requires 25 Inbound Links
PR 03 requires 50 Inbound Links
PR 04 requires 100 Inbound Links
PR 05 requires 200 Inbound Links
PR 06 requires 400 Inbound Links
PR 07 requires 800 Inbound Links
PR 08 requires 1600 Inbound Links
PR 09 requires 3200 Inbound Links
I hope these guidelines help you set and reach your SEO goals. Best of luck with your link-building campaign and with increasing your website’s Google PageRank and total traffic!
Feel free to email us or visit our website if you have any Search Engine Optimization, or Internet advertising questions at Marketing Marksman (www.marketingmarksman.com) headquartered in Calgary, Alberta, Canada.
I am a trained and certified, full-time, professional marketing specialist with a vast portfolio of advertising accomplishments. I have a Bachelor of Commerce (B.Comm) degree from one of Canada’s Top Universities, over a decade of experience, including the successful launch / re-launch of many businesses and products in many industries and countries.
My Canadian company Marketing Marksman is a full-time, full-service marketing and ad agency. My talented team and I are fully qualified to help you with marketing research & strategy, product positioning, graphics, advertising, direct marketing, website design, search engine optimization & marketing (SEO & SEM), or any other marketing service you may need now or in the future as your business prospers.
The new feature reduces Google phone users’ cell phone costs while providing them with unobtrusive, personalized ads delivered in a friendly whisper.
Advantages Of Joomla Link Exchange
Jun 3rd
Advantages Of Joomla Link Exchange
Joomla Link exchange is the procedure of exchanging text links or banner links between websites. The use of Joomla link exchange helps improve traffic, through numerous inbound links so users on other websites can click through. Exchanging links is usually a free process, which makes link exchanges cost effective. Another advantage of exchanging links is that it helps improve placement in the search engines.
Joomla Link exchange has been used by webmasters for years as a means of direct marketing. Recently, this practice has increased more popularity among webmasters due to the fact search engines prefer websites that have many inbound links, thus improving positions in the Search Engine Result Pages (SERPs). To the search engines, this is a correct means of determining the importance of websites.
There are various ways to initiate Joomla link exchange with another website. The primary way of beginning Joomla link exchange is to email another webmaster and ask to exchange links. Another way to find websites looking to exchange links is to visit webmaster discussion boards. These websites have Joomla link exchange forums or Joomla link exchange directories where webmasters can request link exchanges from a specific category or have open requests to allow any website to exchange a link.
With the importance of Joomla link exchange, many types of link exchange websites have emerged as a source for webmasters. There are 2 types of Joomla link exchange directories. Paid directories make the process of exchanging links easier, but cost money and usually require software to be placed on the webmasters website to assist with the link exchange. Free Joomla link exchange directories have no cost, except they require the webmaster to manually add each website. Webmasters can have total control over links when part of a free link exchange.
Recently some marketing companies have stated that search engines are no longer placing a heavy significance on reciprocal links. The consensus is that popularity of a website is now measured by incoming one way links. The experts also agree that in addition to having numerous inbound links, the relevance of the linking websites is very important. Joomla Link exchange between complimenting websites is important. Webmasters do not have to link straight with competitors, but should link with websites that have industry relevance. Having a website link with no relevance could potentially negatively affect Search Engine Result Pages.
Websites that have completed many Joomla link exchanges will usually experience increased traffic through direct clicks and search engine results. There are various ways for webmasters to find linking websites through direct email contact or Joomla link exchange directories. It is important for webmasters to check the relevancy of the links that are being adding as links that have little or no relevance might negatively affect their placement. The use of Joomla link exchange by webmasters will continue to be an important and useful means of marketing websites and improving search engine placement.
Visit my website about Joomla Link Exchange.
FREE 000webhost.com website: www.000webhost.com PHPBB ( www.phpbb.com ) (free) and vBulletin ( http ) (commercial) are unquestionably the two leading PHP Based Forum/bulletin board “solutions” out there. (nods to free SMF as well www.simplemachines.org ). While these are excellent, robust products that can handle heavy traffic, providing fine tuning administration options, they are overkill for most websites. If you run a Joomla website, you will have to administer Joomla and PHPBB in separate back ends/interfaces, and PHPBB/vBulletin will require its own database which is a problem if you have a limited number of databases to work with. Because of the database issue, users will have to register in BOTH Joomla AND PHPBB/vBulletin, as so probably won’t. And, they WILL notice how differently the forum looks from the regular Joomla webite, which is quite jarring. Tha fact is, your Joomla website and forum WILL be two totally separate entities. For Joomla users, both 1.0, 1.5 and versions to come, there is another solution. It’s call FireBoard forum. FireBoard Forum seamlessly integrates into your Joomla instance, using the same users table of your Joomla instance, such that users need not register in both places. This also means that FireBoard Forum does not need its own database. And, you administer FireBoard Forum in your familiar Joomla back end. Understand that you will not get the same level of sophistication as you will with PHPBB/vBulletin/SMF, but sophistication is …
Boost your Link Campaign by Understanding How Google Evaluates Links!
May 30th
Boost your Link Campaign by Understanding How Google Evaluates Links!
Once you know how Google measures or evaluates your links then you will be in a better position to conduct a more effective link campaign. Before I explain the current pattern of link evaluation let’s take a stroll down memory lane to see how far things have come.
In The Beginning A link Was The Equivalent Of A Thumbs Up Vote!
The original premise of the internet was to have a bunch of related resources (websites) linking to one another in a natural pattern of progression. Thus someone on a website focusing on gorillas for example would then naturally migrate from that site to one that listed gorilla safaris. Thus quite soon links became (and still are) the standard with which to measure a website’s relevance.
The thinking behind this was that the more popular a website was the greater the likelihood that people would link to it; and since people would only tend to link to sites that offered useful information then it naturally followed a large number of links signified quality…at least that was the idea.
The Birth of Link Spam!
Soon enough wily webmasters realized that they could manipulate the linking concept to their own advantage and make a handsome profit while they were at it. Instead of waiting for people to link to their new sites (a process that could take forever) why not form link directories whereby one, for a certain fee, could amass a large number of links in next to no time at all!
Booming Link market
Getting a new website indexed by Google used to be a task of Herculean proportions. Quite often new websites would languish in obscurity for ages, but those in the know realized that the process could be accelerated. By linking a new website to an established website or webpage with a high page rank (typically page rank (PR) 7 and above) that new website could be indexed by Google within days or a matter of hours depending on the PR value of the webpage on which the link was located. However getting a link from a high PR webpage did not come cheap and it was not uncommon for webmasters to fork over 0 for a one month link on a PR8 webpage!
Debut of The Link Farm
The link market trade flourished for a while, making a mockery of Google’s system of assessing the importance of any given website or webpage. However, a lot of webmasters in a hurry to see their websites scramble up the search engine indexes could not afford the hefty price commanded by a link from a high PR webpage and thus link farms came into being.
Link farms were the poor man’s solution to the hefty priced, high value links typical of high PR webpages. The premise of the link farm was as follows: instead of paying an outrageous sum of money for one link from a high page rank website why not pay a small fee for thousands of low PR links? In essence the link farms abided along the principle of the sum amounting to greater than its individual parts!
The Obsession With The PR Band!
Google thoughtful as ever, made it possible for anyone to determine the relative importance of a website at a glance. This they did by the introduction of the PR band, a small line atop one’s browser fittingly entitled with the word “PageRank.” The pagerank band scaled from a low of zero (PR0) to a high of ten (PR10). The greater the value that Google attributed to a given webpage the higher its designated page rank. In little to no time at that little green slash (PR band) became the highly effective unofficial publicist for the flourishing link market trade.
Webmasters obsessed over the PR band even though in truth the page rank value of a webpage plays little to no part in determining the position any webpage will attain on the SERPs (search engine index results pages). However savvy marketers used the PR obsession of the day to great advantage…using it as a tool to establish credibility and ultimately sell their wares to the less savvy.
However somewhat on par with the abuse of the linking system, the page rank concept soon became equally defunct. In no time at all the Google index was awash with spam sites topping its front page! Something had to give; and it did!
Fast Forward To Today…New Link Evaluation Parameters!
Oh how times have changed!
The search engine algorithms have gotten so much smarter that even blackhat SEO (shady search engine optimization techniques) these days is more trouble than its worth. With the continued abuse and manipulation of the system Google furiously tackled the issue of how to maintain website relevance and quality in its index in an increasingly spammy world.
Since its embracement by the public, the internet has seen its fair share of SEO manipulation from blackhat techniques such as multiple-blog-creation software following the debut of blogs (principle behind this system was that one could create thousands of instant one-way backlinks through the instant generation of thousands of blogs) to whitehat techniques such as the widespread dissemination of articles through article distribution software or services.
Some of these techniques still have value today while others have been effectively nullified such as the mass generation of backlinks through the creation of instant blogs.
How Google Currently Evaluates Links.
It used to be that if the PR band of your website/webpage was gray then this signified that said webpage had been banned. That is no longer the case. All new websites/webpages start off with a grayed out PR band. This band will remain that color depending on a number of factors before it turns white (indicating that the probationary period is over) and eventually transforms to green with establishment of page rank above zero.
Link Aging Filter / Link Probation Period
To counter the widespread habit of acquiring links for a short-term period, say a month, so as to get a website indexed or attain page rank quickly, Google now subjects every link to a probationary period in which time the link is identified by Google but not accorded any value. Although such a link is recognized by Google, typically it will not be registered as a link associated with the website to which the link points for a subjective period; for that to happen the link needs to mature, and the rate at which a link matures is dependent on a number of factors.
Factors That Hasten Link Maturity Or Reduce Link Probationary Period
1. Keywords: The keyword incorporated in any given link is going to determine how long that link will be under probation. The more competitive the keyword the longer will be the link’s probationary period. In reality this link probationary system has superseded the Google Sandbox, which was/is Google’s technique of ensuring that super-optimized new sites do not zoom uncontrollably up the SERPs, quickly overshadowing long established websites. With respect to the Google Sandbox concept, if a new website was/is targeting a very competitive market already saturated with millions of sites, then that new website would spend a longer period cooling its heels in the Google Sandbox.
2. Volume of Traffic Across A Link: The more trafficked a link is, the quicker it will attain full SEO-value recognition by Google. This is a relatively new system in play and basically what it means is that a heavily trafficked low PR link will bestow far more SEO influence to the webpage it points to than a little trafficked high page rank link. In essence Google has pretty much nullified the system whereby webmasters could purchase links from high PR webpages in hopes of improving the SEO status of their own site. The application of this system explains why some newer webpages attain PR before older more established webpages on the very same website.
3. Links From Topically Related Sites: A links that comes from a website or webpage that has a comprehensively topical relationship to the destination webpage will have greater value than a link that does not. For example, say your website is about internet marketing, getting a link from another website that focuses on online marketing software would definitely fall under the category of topically related sites.
4. Utilizing Different Keywords In Links: Having the same keyword incorporated within all the links pointing to your site will tend to set off red flag alerts, which means that those links are not going to attain full SEO-value recognition by Google for a longer duration. Another link strategy you should employ is to have your links pointing to some of your inner pages as opposed to all your links pointing to your home page. Having links spread across multiple webpages registers as a more natural link strategy to the Google algorithm and the premise of this algorithm tweak was to nullify the system where webmasters would purchase links from link directories.
Remember anything that appears suspicious to the Googlebot is ultimately going to decrease the effectiveness of your SEO campaign. There’re many more factors that play a role in determining how high and how fast your website will make it up the SERPs (Google of course doesn’t spill all the beans) but if you conduct your link campaign with these few tips in mind you won’t go far wrong.
Ba Kiwanuka is the webmaster of http://www.internetbusinessmart.com
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Improve SEO for Joomla Using Link Building
May 30th
Improve SEO for Joomla Using Link Building
Looking for a directory component or a reciprocal link exchange component for Joomla? JV-SE can act as both a directory and/or a link exchange component. Improve your SEO, rankings and mutually exchange traffic with link partners using JV-SE. Compatible with all major SEF components, JV-SE is template based and be configured to fit your website. JV-SE comes packed with 7 modules, 1 plugin and 1 component and can even help you in tracking outbound and incoming traffic between you and your link partners!
JV-ContentLinks is a link management Joomla extension using which can dynamically establish and draw links for key words or phrases in articles and blogs. Use this extension to manage all internal and external links in articles and blog posts in a central location, and also advertise keyword phrases in frontend articles and blogs and thus earn money from it. It provides subscriptions and payment options for your users and is integrated with paypal payment processing.
JV-LinkExchanger Basic Edition (JV-BE) is the entry level, non-commercial edition of JV-LinkExchanger, released under GNU GPL and is absolutely FREE to download and use. This edition has all the elements required for a basic and successful link and banner exchange and is more of a working evaluation or showcase of what is in store in the more powerful and versatile JV-SE (Standard Edition).
Some of the significant features provided by the basic edition are, Link and banner exchange, reciprocal checks, one-way links, two-way exchanges, basic compatibility with almost all Joomla SEF extensions, directory organization, multiple directory layouts, approvals, notifications, reminders, link rating systems, image security for forms, website thumbnails, directory monetization, directory search, pagination, scheduled reciprocal link checks, highly configurable backend options etc…
JV-BE is also compatible with centralized link exchange (JV-CLE) service offered at JV-Extensions. The product can be dynamically integrated with centralized link exchange service at JV-Extensions with a subscription and a simple configuration.
All changes and new releases to the basic edition will be “Maintenance Releases” only. They will predominantly be bug fix releases, security releases, minor enhancements and minor version releases. The Basic edition will not be enhanced with new features, major enhancements or developments. All such major new features will be incorporated in the Standard Edition only.
V-LinkExchanger Standard Edition (JV-SE), is an advanced, professional and commercial edition of JV-LinkExchanger. Though named as a link exchange tool, this product can act both as a DIRECTORY or a LINK/BANNER EXCHANGE product. It is a very comprehensive product that provides directory features and link/banner exchange features for Joomla (1.0.x and 1.5.x legacy mode) powered websites.
It is very difficult to compare the Basic Edition and Standard Edition. Born out of the concept of basic edition, JV-SE has come such a long way with a huge number of major features added to it, that we feel the basic edition is just not at the same level to be compared with the Standard Edition. On a rough scale, JV-SE has more than 50+ features compared to JV-BE.
The Standard Edition provides the greatest number of features of any link/banner exchange and directory components for Joomla in the industry today and has always exceeded the expectations of all it’s users. JV-SE supports all SEF components and thus your directory will have user friendly URLs! JV-SE also comes packed with set of 7 modules and other supported extensions. So just place these module at the required places in your website and impress your visitors!
Niranjan, Managing Director
JV-Extensions, www.jv-extensions.com
Joomla link exchange simplified
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Seo And Link Building
May 29th
Seo And Link Building
SEO And Link Building, Like Tea and Sugar
SEO and link building are the two techniques which stand at a 20:80 ratio where the ranking at the search engines are concerned. Search engine optimisation can be broadly classified into two major areas. The first being on-page optimisation and the second off-page optimisation. What you are actually doing to affect your ranking on the search engine can be determined by the on-page optimisation. These changes could include the H1 tags, title tags etc.
Link building, on the other hand, is the tougher of the two. Though SEO and link building go hand in hand, it is actually link building which builds or breaks your website. The number of inbound links on your site will reflect a higher ranking with the search engines. It is also an important part of the page rank system on the search engines. To sum it up, building links is all about creating a network of inbound, outbound and cross links.
SEO And Link Building Methods
– Look for appropriate sites to make a link request. After you have found a site, make an inbound link request.
– Always look for entertaining, useful and informative sites.
– If you are not able to find the related sites easily, then search in the directories for the different categories available.
– You could also make use of free help to find related sites.
In SEO it is very important to have an effective and capable link building capability. As in real life, famous people have more links than others; similarly a high ranked website should also have high linkage. Search email addresses by contacting the webmaster with a request link. He can be contacted either through the source code in the website or directly. You could also obtain inbound links through your blogs. Search in the comments and discussion threads for links. Though these links would be short lived, it is still worth a try.
SEO and link building basic requirements would be to have quality content, with fresh and regular updates. Consider creating a blog or even invite discussions for that matter. Another method would be the syndication of content of a feed which is transmitted to different destinations. Link building would work well even with these syndication feeds.
Try and analyse your links with those of your competitors. You could compare your methods with those of your top competitors. It is a good tool to stay in the link building race. You could even end up getting traffic because if these links provide your competitor with traffic, they would also direct some of it to you. SEO and link building optimisation through competitive analysis is a very straight forward and fair technique to obtain good linkage. You are sure to get many more sites to link back to your own site.
Shivam Technologies is internet marketing Australia based company which provide seo link building including SEO and SEM with different seo packages to get High Rank in Search Engine.
